Double Standards at CHOICE? "Governance and Methodological Failures in CHOICE’s Supermarket Pricing Survey"

Why does CHOICE apply rigorous ISO standards when it self-funds sunscreen testing — but ignore basic survey standards when using $1.1 million in taxpayer money for its supermarket pricing reports?

Our investigation reveals:

⚠️ CHOICE failed to apply internationally accepted standards for consumer surveys
⚠️ Methodologies were opaque, untraceable, and statistically flawed
⚠️ Complaints lodged with Treasury were referred back to CHOICE — the subject of the complaint
⚠️ Meanwhile, CHOICE’s CEO admits the data is confusing and may not reflect real consumer experience

This is not just sloppy governance — it’s a misuse of public funds and a systemic failure of accountability.

#CHOICE #Governance #PublicFunding #TaxpayerMoney #DoubleStandards #ConsumerTrust #Treasury #ACCC #CostOfLiving #ISOStandards #SurveyIntegrity #PolicyReform #ChatoInternational #Australia #PublicAccountability

This white paper is available only under licence. Applications may be made via email to

andrew@chatointernational.com